Louvre Hotels Group (LHG) has announced the re-launch of its Golden Tulip brand, as part of an initiative to roll out new-age hotels that are more lifestyle-oriented and better suited to meet the needs of today’s travelers. read more

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies. read more

The position of general manager has never been a static one: When you’re checking the financials one minute and tasting new dishes in your restaurant the next, you cannot afford to be a specialist, you need to be generalist, hence the title. read more

Word of Mouth has always been one of the key success factors in the hospitality industry and online Word of Mouth (eWOM) is an even more powerful marketing tool. read more

Technology is proving to be something of a double edged sword for the big hotel chains: On the one hand it’s helping them to engage with guests through easily scalable and cost-effective initiatives and drive loyalty in new ways. read more

A panel at the Hotel ROI segment of the Hospitality Law Conference shared different ways hoteliers can push their revenue higher. read more

Distribution strategy is one of the murkiest areas of revenue management for many hoteliers, it’s also one of the most important areas to manage carefully when you’re trying to drive direct bookings. read more

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being among the most popular. Unfortunately, in an effort to not be left behind by competitors, social media accounts are opened with little to no thought into what you should be posting and how to actually track the performance of these channels. Thankfully Google Analytics, offers many ways to track whether your social media marketing is actually bringing you useful traffic. One of the tools at your disposal is using UTM parameters to track exactly where referral traffic to your website is coming from. By knowing this information, you can tailor your social media strategy to focus on what is most effective at driving traffic to your website and, in turn, driving bookings. read more

JOHANNESBURG, South Africa and SOUTHLAKE, Texas – March 8, 2017 –  Tsogo Sun has launched a brand new Internet Booking Engine (IBE) on its tsogosun.com website to provide a streamlined and user-friendly hotel reservation experience for guests booking into any of its 14,000 hotel rooms – in over 90 hotels and 14 entertainment destinations across South Africa, Africa, the Seychelles, and Abu Dhabi. read more

New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers read more