Social media was so simple at the beginning.
These days, it feels nearly impossible to escape social media and with social media occupying almost all your prospects and clients, hotels have embraced social media as a marketing tool to build a brand and increase engagement with guests between stays.
Guests interaction with and about the hotel before, during and after their stay suggests that there is the opportunity to build a dialogue and create loyalty to the hotel and its brand. Offering also the opportunity to upsell room packages, spa packages and restaurant bookings in addition to a standard room booking.
Managing and interacting with this engagement would seem to be a very valuable activity for a hotel.
With so many platforms to manage, hospitality social media management has become a full-time job. We’re here to help make that job easier.